The Montana Winter Fair's Ag Ambassador Contest continues it's tradition in 2023. Junior High and High school students from across Montana are encouraged to showcase their communication skills through the Ag Ambassador competition, held virtually in January.

The Ag Ambassador Competition's contestants tell the story of agriculture through a variety of mediums, and sharpening their communication, marketing, and public speaking skills. Each year, the competition will focus on a central idea, and students will create their communication materials around that topic.  The 2023 topic will be announced in December.